01 / TRUST
High trust
We trust capable people to use good judgement and make decisions within clear boundaries.
ABOUT BUSINESS ROCK
Built by property managers.
Designed for growing agencies.
A better way to give independent agencies the team behind their growth.
We work behind your brand, combining experienced property people, clear processes and AI-enabled technology to deliver property management that lets you focus on your clients and your next stage of growth.
01 — OUR STORY
A genuine need.
A better way.
I started my career in lettings, moved into property management, and then into leadership. I managed a personal portfolio of around 170 properties, led a team responsible for approximately 500, and later helped lead an operation of more than 35 people overseeing around 1,000 properties.
Those years taught me what really keeps a property portfolio moving: experienced people, sound judgement, careful organisation and someone who takes responsibility when a problem needs solving.
Then colleagues I had worked alongside began setting up their own independent agencies. They had the lettings knowledge, client relationships and ambition to grow — but as new business owners, they had limited staff and resources. The back-office property management function was the missing piece.
They didn't need to build a whole department from day one. They needed a trusted team behind their brand. Business Rock began by filling that gap: taking care of the property management operation so those agencies could focus on clients, instructions and growth.
What started by helping people I knew worked. We proved the model, built a team around the same commitment to do the job properly, and grew from there. That original purpose still guides us today.
I didn't start Business Rock to be the cheapest option. I started it because I could see agencies needed a better one.
170Properties in my personal portfolio
500Properties managed by a team I led
1,000Properties overseen in a larger operation
02 — WHAT SETS US APART
We’re not here to be cheaper. We’re here to be better.
Property management is more than a list of tasks. It is your client relationships, your reputation and the confidence that the details will be handled properly.
We bring together experienced property people, consistent processes, clear accountability and smarter technology — so the service behind your brand is capable, dependable and always improving.
We want to raise the standard of white-label property management: giving independent agencies the strength of an experienced back-office team without asking them to carry the overhead or complexity of building one themselves.
A higher standard of property management. Delivered behind your brand.
03 — HOW WE WORK
High trust. High ownership. High standards.
These are not just words on a wall. They shape how we make decisions, communicate with our partners and take care of their portfolios.
02 / OWNERSHIP
High ownership
We own the follow-up, communication and outcome. We don't simply pass problems on.
03 / STANDARDS
High standards
We work methodically, communicate clearly and act in our clients' best interests. Details matter.
04 / INITIATIVE
Proactive service
We follow up, anticipate what comes next and address issues before they grow.
05 / TEAMWORK
One team
We share knowledge and step in when needed, so clients experience one joined-up service.
06 / TECHNOLOGY
Technology enabled
We use new tools with purpose, pairing AI-enabled workflows with experienced human judgement.
04 — PEOPLE FIRST. TECHNOLOGY ENABLED.
Smarter tools. Better follow-through.
We use Hey Alfie, our AI-backed property management platform, to support routine workflows, gather information, help shape maintenance job briefs, improve updates and keep work moving.
That gives our team more structure and visibility, while helping routine matters progress without unnecessary delay. We’re deliberately investing in tools that make our service more modern, consistent and capable.
Technology is not a substitute for ownership. Our Property Managers remain responsible for judgement, difficult conversations and outcomes. The platform supports the work; experienced people take responsibility for it.
Discover how Hey Alfie worksHEY ALFIE · AI-ENABLED PROPERTY MANAGEMENT
Innovative technology.
Experienced people.
A better way to manage property.
We’re not here to compete with your lettings team or take over your landlord relationships. We become the property management department behind your brand, taking ownership of the day-to-day operation and keeping your agency informed when it needs to be involved.
The aim is not to add another layer for your team to manage. It is to give them capacity: more time to look after clients, win instructions and grow the business — with the confidence that the portfolio is in experienced hands.
Big enough to deliver. Small enough to care.
06 — THE PEOPLE BEHIND BUSINESS ROCK
Good people. Shared ownership. One standard.
Our team brings together experience across property management, maintenance, finance and business operations. Different backgrounds, one shared commitment: to care about the details, communicate clearly and follow things through.
FOUNDER & DIRECTOR
Marija Vanaga
Founder & Director
I built Business Rock around the kind of partnership I wanted growing agencies to have: practical, dependable and deeply invested in doing the job well. Having worked across lettings, hands-on property management and leadership, I understand both the detail of the day-to-day operation and the bigger picture of running a business.
My focus is to build a team and service that agencies can rely on — and keep raising the standard of what outsourced property management can be.
PARTNER
Ingus Vanags
Ingus brings senior leadership and operational experience from the maritime industry, where he worked as a Chief Officer, leading teams and improving performance. At Business Rock, he focuses on strategic planning, strengthening our operations and identifying ways to make the business more efficient as we grow.
SENIOR PROPERTY MANAGER
Amber Patterson
With five years in property management and a background running an electrical business, Amber brings practical know-how and a hands-on approach. She oversees a portfolio of 140 properties, building strong relationships with landlords and tenants. A natural problem-solver, she is known for her reliability, proactive attitude and willingness to go the extra mile.
SENIOR PROPERTY MANAGER
Gosia Struzinska
With over 15 years in property, including property management and running a maintenance business, Gosia brings valuable technical knowledge and a sharp eye for detail. She is a quick, capable problem-solver who builds rapport easily and is known for her positive, approachable manner with landlords and tenants.
PROPERTY MANAGER
Stephen Patterson
After studying theatre and performance, Stephen spent more than ten years in corporate events and entertainment, developing strong organisation, communication and multitasking skills. He has been with Business Rock for two years, taking pride in looking after landlords and tenants. Outside work, he also runs a children’s entertainment business.
SENIOR PROPERTY MANAGER
Katie Wilson
With nearly 10 years across sales, lettings and property management, Katie specialises in prime and super-prime London portfolios, including Mayfair, Knightsbridge, Chelsea and Kensington. She manages high-value properties, with rents of up to £65,000 per month, and is known for her calm, professional manner and can-do approach.
ACCOUNTS MANAGER
Natalie Gold
Before joining Business Rock, Natalie spent five years in finance and project analysis at KPMG. She now oversees client accounting and rent payments, bringing financial expertise, accuracy and strong organisation to the day-to-day running of our clients’ accounts.
TENANCY PROGRESSOR
Judy Jacobs
With over five years in the property industry, Judy manages the pre-tenancy process from offer to move-in, including referencing, tenancy agreements and compliance. Her organisation, attention to detail and collaborative approach help every tenancy progress smoothly and ensure a seamless handover to the Property Manager.
LET'S TALK
Looking for a better way to manage your portfolio?
Let’s talk about your agency, your ambitions and the kind of support that would help you grow.
Book a confidential conversation